Archive for August, 2014
I am not sure how I got on this topic with our marketing guy, but we were talking about what he would consider the most effective marketing campaigns in our lifetime. His favorite was Apple’s “Think Different” because it set the tone for who Apple was and who it would strive to be. You may remember this campaign as “Here’s to the crazy ones… because the people crazy enough to think that they can change the world, are the ones who do.”
So are you “crazy?” Or do you accept the status quo? Great leaders seek to transform good to great. They push themselves and their team to be better, to reach greater heights. Great leaders help their team accept and drive change instead of shrink from it.
Wait for it… you will see plenty of stories next week about all of the “wasted” work time spent on fantasy football. We see the same thing every spring with March Madness.
If you are in HR leadership, it is likely you’re asked for feedback on how to prevent fantasy football from being a giant time-suck in your company.
There are companies that forbid work time be spent on such divergent activities and actually block these websites. Which is great except for the fact that everyone has a smart phone with an app that can get around your firewalls (unless you are blocking cellular coverage).
Another challenge, trying to completely shut down this activity can alienate and upset employees who most likely are already working more than the typical forty-hour work week.