Archive for November, 2015
It’s getting close to the end of the year and for many organizations this is when raises are being discussed. In the end it’s all about how much of a pay increase a person gets, right?
According to Glassdoor’s Employment Confidence Survey (Q3 2015), 4 out of 5 employees would actually prefer an increase in benefits or perks as opposed to a standard or equivalent raise. Wait… what? Yes, you read that right; most employees are looking for better perks and benefits more so than a raise. This comes on the heels of major companies announcing they are providing employees with increased perks, such as more or unlimited vacation, increased maternity/paternity leave, and flexible schedules. They also found that younger employees (18-44) are more likely to be interested in benefits or perks than pay raises in contrast to those in the 45-64 age range who may have already earned more vacation time and other perks.
Recently Willory received NorthCoast 99 recognition and I believe a big part of that was the flexibility our staff has as a result of working remotely. More and more organizations like Willory are hiring staff based on skills, fit, and potential and less on geography. In order to attract and acquire top prospective employees, you need to cast a wider net.
Working from home does require more discipline than working in an office. The employee needs to be self-motivated as well as accountable. Additionally, here are some practices that you should make sure each of your work-at-home employees practice.
Establish a Routine
A remote employee should include in their day a consistent start, lunch and end time. This provides structure to perform effectively and focus during work time.
Last week REI announced that not only would it be closing its doors on Black Friday, but that it would also be paying its employees. With 143 retail locations, REI is the nation’s largest specialty outdoor retailer. The question remains if closing on the biggest retail shopping day of the year is informed out of an effort to create affinity amongst its employees or a brilliant marketing campaign. The answer could be both.
As a marketer, I could say that their decision to close and pay its 12,000 employees “to do what they love most – be outside” is brilliant. Why? REI is creating a social media campaign that is sure to catch on with as it asks the nation to join them by choosing to #OptOutside. Additionally, by closing REI gained a tremendous amount of good PR as a company that its president Jerry Stritzke explained is “closing our doors, paying our employees to get out there, and inviting America to OptOutside with us because we love great gear, but we are even more passionate about the experiences it unlocks.” In that same release he explained that REI is looking to “galvanize the outdoor community to get outside.”