In the coming days and weeks, you’re going to see a lot more activity on the Willory blog as we’re participating in National Blog Writing Month. We’ve taken the first week to prepare, now we’re ready to share what we’ve been working on. As Willory’s marketing coordinator, I challenged the team to put on their sharing hats so we can provide even more great content as we head toward the end of the year and what’s often a transitional time for many.
Our posts will include a wide of topics selected by our various team members and new bloggers, but will always have an HR and payroll slant to them. We’ll have blogs on timely topics such as addressing sexual assault and what businesses need to do to protect their employees. Other blogs you can expect to see will be on fundraising, interesting perks, buzzwords, technology, and certifications. Heck, even zombies might make an appearance.
As we’re quickly approaching 2018, it’s more important now than ever that we help develop our team as thought leaders and subject matter experts. You may not see this as a function of marketing in other similar organizations, but we see it as an integral part of our marketing strategy as we help Willory attract, develop, and support top talent.
Each of our team members are subject matter experts in their fields and have something to contribute to the greater HR and payroll dialogue. As an organization, we want to encourage and work with our team members on developing their unique professional voice.
One of the biggest shifts I’ve seen in marketing over the past few years is one from solely organization-based to a marketing model that promotes an organization’s employees. Instead of hiring actors to pretend to work at a company for a commercial, more and more organizations are involving their actual employees, promoting an increase in employee engagement.
People trust real people. While brand recognition and reputation remain incredibly important to us, we also want to help our team develop their individual professional brand. We do this through supporting social media endeavors, paying for association memberships, collaborating on blog posts, and encouraging and helping to prepare for speaking engagements.
In 2018, we plan on focusing on additional marketing efforts to build each team member’s individual professional brand. For now, enjoy all of the posts this November and make sure to check back in this space regularly.