There’s No Better Time to Update Your Personal Brand

So we’ve come to the time of year when many people take off – and those of us “working” are not putting in full days. It is a Holiday tradition that the week between Christmas and New Year’s Day is the most unproductive of the year.

Well, no matter if you are vacationing at out of town, at home, or at the office, take some time to update your personal brand.

What exactly does this mean? For starters, when’s the last time you updated your Linked In profile? When you created your profile, did you complete it or just do “enough” to get on? What about Twitter and Facebook? If you’re on Twitter, it’s safe to say that if you wouldn’t say it to your boss or a potential employer, it shouldn’t be tweeted. And Facebook?  The privacy settings are a moving target, so while you may be a bit more liberal with what you share, I think the Twitter rule applies here as well.
So here’s a few tips of things to do between reruns and bad movies on TNT, returning gifts, and – of course – overeating cookies.

1) Update your Linked In profile – It doesn’t take long, and is a must-have in today’s business environment. Some great resources for how to do this can be found on (click for the step by step guide)

2) Clean up your Twitter accout – Twitter is still something that many of us are figuring out – and one thing I have figured out is that Tweets can (and too often should be) be deleted. Were you angry about something when you tweeted? Were you tweeting about behavior that, while not inappropriate, could reflect badly on you? Just be smart, and consider what you should tweet. Also, don’t let ignorance be open for interpretation… tweet in plain, but grammatically correct with correct spelling.  Finally, this very public platform gives you an opportunity to have a profile – make sure yours is descriptive and states what kind of professional you are.

3) Set your Facebook privacy settings – For those less savvy Facebook members, there are places where you can edit your privacy settings, you can do that by clicking here. Honestly, I would probably consider that in all likelihood, if you put it on Facebook, if someone wants to find it, they will. When in doubt, don’t post.

4) Send your resume to Willory – If we don’t have it, make sure you send us your most recent resume – it takes just a minute and is easy to do on the Willory website. Click to upload your resume.>>

So this should take you about an hour… and then you can get back to the Rocky marathon on TNT. If you have it, enjoy your time off and we wish you a happy and prosperous new year.


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